TSCHICK

With an existing fan-base from Wolfgang Herrndorf's best-selling novel, Fatih Atkin's TSCHICK had a head-start from the outset. There were many aspects to this story that could appeal across the board, so we presented ideas that would hit the different demographics. Almost all concepts were liked, so 'shoot day' ended up being 'shoot weekend': with 27 concepts, 2 vehicles and multiple angles we had our work cut-out for us. Close work with the client along with co-operation with production and amazing photographer, Mathias Bothor and his team, everything was shot perfectly and we produced a wide variety of artworks and social imagery that targeted different audiences. We carried that from outdoor & online all the way through to home-entertainment.

Client: STUDIOCANAL DE
Agency: The Dream Factory
This teaser artwork was influenced by the well-known book cover.
This teaser artwork was influenced by the well-known book cover.
We just needed the overhead shot of the car to create this special artwork
We just needed the overhead shot of the car to create this special artwork
It's the same artwork but this format needed a complete re-build to work
It's the same artwork but this format needed a complete re-build to work
This faked speed camera artwork was used on some outdoor sites
This faked speed camera artwork was used on some outdoor sites
We had great fun recreating the mess from the car that was so vividly described in the book and featured in the film
We had great fun recreating the mess from the car that was so vividly described in the book and featured in the film
Additional artwork featuring the main 3 cast.
Additional artwork featuring the main 3 cast.
The artworks looked great on the promotional tours and at the Premier
The artworks looked great on the promotional tours and at the Premier
All work was produced by the design team at The Dream Factory between 2014 and 2020 and is included with kind permission.

THESE ARE PRETTY NICE TOO...

ANIMATION ARCHIVE
25KM/H
THE SILENT REVOLUTION
DRAGON RIDER
THE FOURTH PHASE
ROBINSON CRUSOE
BALLON
BERLIN ALEXANDERPLATZ
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