Marcus Goller's 25KM/H is a fantastic, heartfelt comedy about two brothers' reconciliation after the death of their father. Perfectly performed by Bjarne Mädel and Lars Eidinger and helped along by an amazing supporting cast, this was a difficult one to summarise in one artwork. We explored, responded to feedback and - together with the client - came up with some great concepts to take to the shoot. That in itself was a logistical challenge: Using the Zündapp's from the film, we ended up with an outdoor shoot (with indoor backup depending on weather). Shot from the back of a moving Mini by the wonderful Anne Wilk, the shoot produced some great photography and ultimately a great campaign for Sony Germany.
